Music events in the function of promoting Montenegro as (elite) tourist destination
Lidija Vujačić – 2009
The subject of this thesis is focused on large pop and rock concerts as the new segment of tourist supply of Montenegro, which throughout 2007 and 2008 encompassed performers such as Rolling Stones, Lenny Kravitz and Madonna, whose concert was officially proclaimed as the most significant event in terms of promotion of tourism in Montenegro. Aforesaid concerts have, by all means, drawn attention to Montenegro, being a small country, while triggering controversial effects in Montenegro’s public. Those effects can be analyzed from various aspects, starting from the aspect of entertainment to tourist-economic and political-ideological ones.