The main concern of this paper is the symbolic implications of several contemporary folklore events in Montenegro. Fundamentally, these events are institutionalized audiovisual forms through which folklore creativity, infused with “national values,” is presented and distributed. In addition to the institutionalized individual emotions, interests and group beliefs, folklore manifestations are expressions of larger political processes. This means that their contents are in correlation with the governing political-cultural matrix of the country, which also corresponds with laws of media culture and economy. The legitimacy and range that a folklore manifestation has, depends on the priorities defined by its organizers, the participants, the main characteristics, and the location of the manifestation. . Another extremely important factor is proper media presentation of the event. This factor plays a crucial role in the process of the distribution and consumption of the event, as well as its symbolism. The examples that I use in this analysis are two recent folklore manifestations, Days of Mrkojevići (Dani Mrkojevića) in Bar and The Summer Carnival (Ljetnji karneval) in Kotor, which, with planned and strategic support from the state establishment, have established themselves as powerful folklore displays for modern Montenegro.